Digital Main Street: Empowering Local Businesses Through Digital Transformation

Origins and Partnerships

Digital Main Street emerged in 2016 as a collaborative initiative between the City of Toronto and TABIA, backed by tech giants including Google, Mastercard, Shopify, and Microsoft. This innovative program addresses the growing need for digital adaptation among traditional main street businesses.

Program Features and Support

The program delivers comprehensive digital support through multiple channels. Businesses receive access to free workshops and training, alongside a curated directory of digital service providers. Through a structured digital onboarding process, participants receive customized recommendations to enhance their online presence and operational efficiency.

Impact and Recovery Focus

Digital Main Street plays a crucial role in economic recovery efforts, providing essential tools and resources that enable local businesses to adapt and thrive in an increasingly digital marketplace. The program's expansion reflects its success in helping traditional businesses embrace technological innovation.